Nespresso reigned supreme over an entire domain of coffee that it had effectively created from scratch. 奈斯派索的胶囊咖啡机在它从零开始创造的整个咖啡产业中独占鳌头。
niche:1. 壁龛,2.音译为利基市场,是在较大的细分市场中具有相似兴趣或需求的一小群顾客所占有的市场空间。
But eventually, would-be competitors spotted an opportunity to exploit the niche that Nespresso had created. 但最终,潜在的竞争对手发现了一个机会来利用奈斯派索所创造的利基市场。